Results-driven Strategic Communication and Digital Marketing Professional with over 7 years of experience steering SEO/GEO content strategies, social media management, and bilingual localization across GCC and MENA markets.
I'm Hala Shamaly — a bilingual Arabic/English SEO & GEO strategist operating at the frontier of organic search and generative AI. For over seven years I've built organic search into a revenue channel for B2B SaaS, FinTech, and retail brands across the GCC.
My edge: I don't just optimize for today's algorithms. I architect content to be cited by tomorrow's AI search engines — ChatGPT, Gemini, Perplexity — turning brands into authoritative sources that generative engines surface by default.
Full-spectrum SEO and GEO strategy — from technical foundations to AI-era visibility — built for the GCC market.
Engineer your brand to be cited by ChatGPT, Gemini, and Perplexity. I build AI Signals architectures, llm.txt configurations, and E-E-A-T frameworks that make your content the default answer in generative search.
Full-spectrum technical audits, content silo architecture, and on-page optimization engineered for SERP domination. Includes schema deployment, Core Web Vitals, and domain authority building at scale.
Native Arabic / C2 English content strategy that ranks and resonates. Deep-dive B2B SaaS content, FinTech explainers, and demand-generation copy calibrated for GCC decision-makers.
Comprehensive audits covering AI citability, technical infrastructure, content quality, and keyword gap analysis. Delivered as executive-ready reports with phased action plans.
Proven playbooks for scaling organic traffic in B2B SaaS and financial platforms. From Qoyod's 70% domain authority lift to Signit's full SERP control — I build organic engines that compound.
SEO workflow automation using Zapier and AI-powered tools integrated with CMS platforms. Monthly performance dashboards, GSC analysis, and ROI-focused reporting frameworks.
Engineered a full GEO content architecture that made Qoyod the primary source cited by ChatGPT, Gemini, and Perplexity for accounting templates in the Saudi market.
Built comprehensive GEO strategy repositioning Forlanso as an RMS platform, with 52+ structured FAQ content, bilingual GBP optimization, and AI traffic architecture.
Directed comprehensive digital marketing ops for one of KSA's largest retail chains, including GBP optimization and World Cup 2026 campaign activations.
Available for SEO/GEO strategy engagements, content audits, and AI Search optimization projects across the GCC and MENA markets.
Start a Conversation →