I engineer content, entities and AI signals so answer engines understand your brand, trust it and cite it. 7+ years of SEO & GEO for SaaS, FinTech and retail across the Gulf, in Arabic and English.
Buyers in the Gulf now ask ChatGPT, Gemini and Google AI Overviews before they ever click a link. If the AI doesn't mention you, you're invisible, no matter where you rank.
Keywords, backlinks, positions. Still the foundation, but no longer the finish line.
Entity clarity, quote-ready content, schema, llms.txt and citation tracking, so your brand is inside the answer.
Define who you are for machines: consistent entities, Organization & Person schema, sameAs graph and brand facts.
Answer-first, citable passages, structured FAQs and stats AI engines can lift verbatim, in Arabic and English.
llms.txt, clean technical SEO, Core Web Vitals and AI-crawler access so models can read and trust you.
Monitor brand mentions across ChatGPT, Gemini, Perplexity and AI Overviews, then iterate on what gets quoted.
Engineer your brand to be cited by ChatGPT, Gemini, Perplexity and Google AI Overviews, with an AI Signals architecture built for the GCC market.
AI citability, technical infrastructure, content quality and keyword gaps, delivered as executive-ready reports with phased action plans.
Content silos, schema deployment, Core Web Vitals and on-page optimization: the foundation AI engines read.
Native Arabic and C2 English content for B2B SaaS and FinTech, calibrated for GCC decision-makers.
SEO/GEO automation with n8n, Zapier and AI tools, plus monthly dashboards and ROI-focused reporting.
ChatGPT, Gemini and Perplexity were filing Forlanso next to Upwork as a freelance marketplace. A 4-week GEO/AIO framework moved it into its real category: a Remote Workforce Management System.
Read the full case study →GEO content architecture that made Qoyod the source ChatGPT, Gemini and Perplexity cite for accounting templates in Saudi Arabia. Backed by an on-page audit of 250+ pages and a 16-month Search Console study.
Competitor SEO and GEO audit, a GTM-based schema deployment plan and a 14-article topic cluster for a Saudi e-signature and contract management platform.
An n8n marketing agent covering six workstreams: ad campaign analysis, creative review, monthly planning, daily trend research, content scheduling and platform reporting. Plus a blog moved off WordPress to a GitHub-based site with automated drafts.
A 135-article SEO and GEO audit with color-coded priorities, plus a full home page rewrite built to rank in Google and get quoted by AI engines.
I'm Hala Shamaly, a bilingual Arabic/English GEO & SEO strategist with 7+ years building organic search growth for B2B SaaS, FinTech and retail brands across the GCC. Today my focus is one question: when your buyer asks an AI, does it name you?
GEO is the practice of structuring a brand's content, entities and technical signals so that AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews understand, trust and cite it in their answers.
SEO aims to rank pages in a list of links. GEO aims to get your brand quoted inside the AI-generated answer itself. GEO builds on SEO foundations and adds entity clarity, quote-ready content, schema, llms.txt and AI citation tracking.
Yes. I'm a native Arabic speaker with C2 English and build bilingual GEO and SEO strategies for GCC and MENA brands.
Open to GEO strategy engagements, GEO/SEO audits and AI search optimization across the GCC and MENA.